Packaging

Rationale for Project 

Meridian is a rice company that I was able to conceptualize a rebranding for their line of different rice varieties.

Once it was decided that I was going to design for rice blends, I chose to take a more holistic and zen approach. For color concept I wanted it to reflect colors that are traditionally associated with zen and peace and the same thought went into my illustrations and type choices. When it came to the shape of the package itself, I wanted it to be unique and stand out so the traditional rectangle box was avoided. Choosing a square box also helped challenge myself as a designer and caused myself to think more creatively and “out of the box”.