Bark In The Park

Rationale for Project 

Bark in the Park is a short term identity that was produced for a dog adoption event in Central Park, NYC. Considering the overwhelming capacity that the animal Shelters are facing in New York City, Bark in the Park was created to help increase adoption rates. The event contains activities that include not only a 5k, but also meet and greets and other adoption centered events.

Objectives:

  • Fully conceptualize an event of choice at a location of choice.

  • Develop a brochure, large format piece, housing format, and application designs to create a cohesive short term identity.

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Package Design

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Signage and Wayfinding