Annual Report

Rationale for Project 

The purpose of this piece is to creatively redesign the annual report for Zumiez. To help reinvent the atmosphere yet stay true to the characteristics of the company, simple linear patterns bring the traditional outgoing patterns of Zumiez into a more professional light. Along with the linear patterns, large type moments were utilized to resemble traditional advocacy materials (advocacy was their main focus of the years 2019 and 2020). Typographic elements were inspired by traditional Swiss design; The linear patterns not only combined nicely with the Swiss inspired typography but also added depth and movement to the spreads.

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Objectives:

  • Fully conceptualize, design and produce a printed annual report. 

  • Develop a consistent layout for a variety of content: editorial, narrative, infographic, tabular data, etc. 

  • Become acquainted with the process for creating a complex narrative and informative sequential publication and relevant production processes.

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ISTD